The Race To The Top (Of The Search Rankings): Why Ranking #1 On Google Matters
Ranking #1 On Google Is The Key To Dominating Your Local Area, Growing Your Business And Making More Money
“Close only counts in horseshoes and hand grenades. ”
Since we’re talking about SEO and Google search rankings, this expression might sound a little extreme, but I don’t think so. Here’s why.
When your business is not ranking #1 on Google, you are losing valuable customers to your competition. And, if your business isn’t even on the first page of Google search results, you’re in trouble.
Put yourself in a potential customer’s shoes.
Imagine you are a homeowner in Lindsay. You wake up and discover a burst pipe is flooding your basement. You’re stressed, a little panicked, and you need a local plumber to get to your house and fix the problem fast. You grab your phone and search for “burst pipe repair in Lindsay.” Voila! The #1 Google search result reads “Burst Pipe Repair in Lindsay, Kawartha Lakes”. There’s no need to keep scrolling — you found what you needed, navigate to their site and make a call.
That’s the power of being #1.
3 Benefits of Ranking #1 On Google
When your business is holding down that #1 spot in the search results:
1. Get More Eyes On Your Business
You only have a few seconds to capture a potential customer’s attention when they are looking for a service to solve their problem. That means if you’re not right there at the top of the page when the search results are generated, your business is not getting seen—and that’s a missed opportunity. Ranking #1 on Google means your business is the first thing people see, and more eyes on your business means more sales, more growth and more money.
2. Raise Your Profile
Being #1 is a good look for your business. Holding that top spot contributes to brand recognition, adds to your credibility as a legitimate and recognized local business and makes people feel confident about contacting you to learn more and invest in your services.
3. Give Your Business A Competitive Edge
Ranking #1 on Google can mean the difference between getting the call and losing a valuable customer to the competition. Marketing matters, and climbing to the #1 spot in Google’s search results gives you a leg up on the competition.
When you boil it down, ranking #1 on Google gets more eyes on your business, more calls coming in and more opportunity to connect with people who are ready to buy. It's more than bragging rights. It’s about growing your business and making more money.
“When potential customers search for solutions to their problem, your business needs to be there. Anything less is a missed opportunity.”
- Matt Geraghty
It’s Not Easy Getting To #1, But It’s Worth It.
There’s a reason people work with digital marketing agencies like Matty G Digital.
Ranking #1 on Google takes more than putting together a website and filling it with content. You have to fine-tune the SEO for your site and Google ads so that you are ranking for the right thing. In other words, you need to know
What problems do your potential customers have, and
What words are they using to search for solutions?
Then, you need to meticulously build those keywords into your on-page SEO and SEO backlinks plan and start the climb to the top. (Not sure what I’m talking about? That’s OK. It’s your job to be the expert in your field, and my job to be the expert in digital marketing.)
When you work with Matty G Digital, you're investing in your business's future. We deliver smart, consistent marketing so you can capture the #1 ranking on Google, get your business in front of more potential customers and dominate your local area.
If you’re ready to work with a digital marketing expert who can get your business to that #1 spot, book a call and let’s talk.
