Digital Marketing for in-home care services
“Working with Matty G Digital gave us phenomenal results. We got momentum going right away, and the calls just kept coming in.“
Kelly, Purple House Services
HOW WE HELPED
in-home care service businesses make more money.
In 2023, Matty G Digital started working with business owners in the in-home care services sector. This industry is big and growing, which means there is a lot of opportunity—and a lot of competition. With so many agencies offering services, top-tier digital marketing is essential to growing the business and making more money.
Two of our long-standing in-home service care providers, Purple House Services and Drake Medox Health Services, knew that digital marketing was an important step toward reaching their goals. They understood that to grow their business and make more money, securing the #1 spot in the Google rankings for in-home care services was critical. They were tired of paying for results they weren’t getting from internal hires or third-party marketing people, so they made the decision to invest in digital marketing with Matty G Digital.
As soon as Matty G Digital was given the green light, we stepped in and got to work. We started by honing in on the core issues holding these established in-home care service businesses back. Then, we started fresh with a clear digital marketing plan that would put Purple House Services and Drake Medox Health Services in front of their respective target audiences wherever they spent time online. We started with SEO, Ads and social media and, within a few months, expanded to include website design.
Within the first six months, it was clear that Purple House Services and Drake Medox Health Services were getting the results they were paying for. Calls were coming in, traffic to their websites increased exponentially, and they were billing more service hours than ever before. Revenue was steadily increasing, and now, when you search for anything in-home care-related in the Kawartha Lakes or in Winnipeg, Purple House Services and Drake Medox Health Services are there.
seo + GOOGLE ADS
before
No clear digital marketing plan
Wasted time and money on marketing services with no results
Poor accountability and communication with third-party marketing people and in-house hires
A website that was not showing up when people searched for local in-home care services
after
A clear, targeted SEO and Google Ads plan with regionally relevant keywords
First page Google rankings for important keywords
Websites that show up when potential clients search for solutions to their in-home care problems
An average increase of 40% for organic search traffic year-over-year
Both Purple House Services and Drake Medox Health Services had disappointing experiences with other marketing people and in-house hires. There was no clear strategy, little accountability, and this lack of focus was reflected in the numbers. Website traffic was stagnant due to poorly targeted and executed Google Ads, and both businesses ranked for very few keywords.
When Matty G Digital took the reins, the goal was clear: to dominate Google search rankings with an expertly crafted digital marketing plan and seamlessly executed tactics. Our team used the wide range of in-home care services offered by both companies to our advantage and retargeted their websites and Google Ad SEO tactics to match, paying special attention to regional differences in the ways potential clients searched for in-home care. We quickly saw both Purple House Services and Drake Medox Health Services double their organic search traffic in the first year and rise to the first-page Google rankings for important keywords like “in-home care services” and “respite care services”. Now, the organic search traffic continues to increase by an average of 40% year over year, and when you search for anything related to in-home care services in Kawartha Lakes or Winnipeg, Purple House Services or Drake Medox Health Services is there—right at the top of the search results.
Website Design
before
A generic website that relied on stock photography and failed to stand out from the competition
Unclear messaging about different service streams
Bulky contact and client information forms
No clear calls to action or next steps
after
A custom website complete with branded photography
Clear messaging about service streams
Easy-to-complete inquiry, client information, and application forms
Actionable next steps and clear calls to action guiding people to get in touch
Prior to working with Matty G Digital, Purple House Services had a website that was generic, failed to convert visitors into leads, and created barriers for potential clients with unrefined contact forms and unclear messaging that failed to distinguish between in-home care services and Bob’s Place, a live-in senior living community under construction.
Matty G Digital’s web design experts refined the Purple House Services brand with a refreshed logo, colour palette and website layout. We clarified messaging, replaced generic stock images with custom brand photography and created client-focused content to build trust and establish Purple House Services as a professional, reliable in-home care services business. We refined client communications with slimmed-down, streamlined inquiry, intake and subscription forms and converted all call-to-action buttons to one, clear, actionable step: Call Now. The end result was a website that looks as good as it works. Within weeks of launching, there was a noticeable increase in client inquiries, job applications and in-home care services being booked.
“Matt is fantastic! After a terrible experience with our previous provider, who lacked transparency, didn't feel like a partner, and couldn’t explain things in a way our non-marketing team could understand, Matt has been a game-changer. Our SEO
and SEM results have skyrocketed year over year, and this past month the phone has been ringing off the hook! He's professional, approachable, and makes everything so easy. Highly recommend!”
Katherine, Drake Medox Health Services
social media
before
Generic content that failed to stand out from the competition
Stock images that didn’t reflect the brand
Inconsistent messaging that failed to communicate what in-home care is and how it helps
No clear calls to action guiding people to the next step
after
Content tailored to the target audience
Clear, consistent and customer-focused content educating people about in-home care services
Custom, branded photography highlighting real people caring and being cared for
Clear calls to action guiding people to the Purple House Services profile and website.
One of the biggest social media marketing challenges for in-home care service providers is standing out from the crowd. Generic stock images, inconsistent messaging and no clear call to action resulted in low growth, little to no engagement and very few leads generated for Purple House Services.
At Matty G Digital, we focus on clear, consistent social content—not on flashy trends. We built a social media marketing plan that focused on building the Purple House Services brand with custom photography, educating people about the wide range of in-home care services being offered, and providing clear calls to action for anyone wanting to learn more. The result is a social media presence that inspires trust in the Purple House Services brand and makes it easy for people to take action, visit the website and inquire about services.
What is it like working with Matty G Digital?
“Matt is fantastic. You give me dedicated time. You’re very responsive. You know exactly what you’re doing, and you know
exactly what I am looking for. Working with Matty G Digital makes me feel confident about the future of my business.”
Kelly, Purple House Services
YOU’RE THE BEST AT WHAT YOU DO
You deserve to work with the best in digital marketing
As a business owner, I understand the frustration of spending money on services that don't produce results. You know digital marketing is an essential part of growing your business and making more money. You're prepared to pay for results but right now you're being passed around an agency where you get zero personal service and feel like just another number.
At Matty G Digital, you'll get the results you pay for. While my team of marketing experts executes your custom plan, you'll have direct access to me, Matt, a dedicated marketing expert who believes your business can make it to the next level— and who delivers proven digital marketing activities to help you achieve your goals.
When you hand marketing over to an expert you can trust, you’ll finally be able to relax and focus on what you do best: running your business. Let Matty G Digital get you the results you need so your business can grow and make more money.
If You Are Serious About Results, Let Your Digital Marketing Be My Responsibility.
Matty G Digital is a proven local digital marketing expert who can get you the results you need to grow your business and make more money. Download your free copy of the guide How Digital Marketing Can Push Your Million-Dollar Business To The Next Level to find out why you should trust Matty G Digital with your digital marketing.
