Digital Marketing for HVAC
“When WE started working with Matty G Digital growth exceeded 40% in the first year and has been steady ever since.”
TIM, BRITISH EMPIRE FUELS
how we helped
British Empire Fuels make more money
Five years ago, when Matty G Digital started working with British Empire Fuels, they were a well-established local business with more than 55 years of fuel delivery and HVAC expertise under their belts. They were looking for ways to stay competitive and were willing to invest money in things that mattered — including digital marketing. They understood that to keep growing their business and making money, taking their foot off the gas and coasting wasn’t an option.
The top priority for British Empire Fuels was to dominate Google for HVAC services, fuel delivery and propane in the Kawarthas. They knew they needed to fight for the #1 spot in the Google search rankings—and we knew we could get them there.
We started with SEO and social media posts and, over time, expanded our digital marketing tactics to include web design, Google Ads and email marketing. Within the first year, it was clear that they were getting the results they were paying for. Calls were coming in, sales were going up and now when you search for anything HVAC-related in the Kawarthas, you will see British Empire Fuels at the top of the search results.
seo (search engine optimization)
before
Ranking for all the wrong things
SEO focused on furnace brands, not customer problems
Missing out on opportunities and sales
after
Customer-focused SEO strategy
Showing up when people search for solutions to their HVAC problems
First-page Google rankings for relevant keywords
Before Matty G Digital stepped in, British Empire Fuels was not ranking for the things people were searching for on Google. By focusing their site’s SEO on keywords the average consumer didn’t know or care about (like furnace brands) instead of customer problems, they were missing out on opportunities—and sales.
We retargeted their SEO and saw massive jumps in their Google rankings from day one. As they climbed the rankings, British Empire Fuels was put in front of people actively searching for solutions to their HVAC problems. That exposure led to more calls, more sales and more money. To maintain a first-page Google ranking for all things HVAC in the Kawarthas, we keep searching for relevant keywords to keep them ranking for everything from furnace repair to furnace emergencies. Now, you can’t search for anything HVAC-related in the Kawarthas without seeing the name British Empire Fuels.
Website Design
before
Website content geared toward industry peers instead of homeowners in the Kawarthas
Difficult to navigate with no clear next steps
Left people feeling confused and unsure
after
Customer-focused content with clearly defined messaging
Targeted imagery to build trust and human connection
Easy to navigate with easy-to-follow next steps
Design updates as our team unlocks new design skills
Geared toward industry peers instead of the average consumer, the original British Empire Fuels website missed the mark. The content focused on numbers, jargon, and images of furnaces and HVAC equipment and the site was hard to navigate. It left people feeling unsure about the British Empire Fuels team’s ability to solve their HVAC problems and confused about how to book a service call.
Matty G Digital’s website design experts migrated the British Empire Fuels site to SquareSpace and rebuilt it for an easier user experience. We created customer-focused content with clearly defined messaging and easy-to-follow next steps that quickly generated more qualified leads. We ditched generic industry stock photos of HVAC equipment in favour of targeted imagery showing the British Empire Fuels team in customers’ homes solving problems. This approach helped to establish British Empire Fuels as professionals that can be trusted and relied on when an HVAC problem crops up. The end result was a site that quickly and clearly helped customers understand who British Empire Fuels is, what they do and how to book their services. And, when the Matty G Digital web design skills grew, we passed that value onto the client with a second website design update to ensure they remained competitive.
what’s it like working with matty g digital?
"You displayed that passion right from the get-go back when we first interviewed you, for lack of a better word, and it hasn't left in all those years.
You passed the honeymoon period and you're still fun to work with. We banter back and forth. We can joke around. And despite all the joking around we're still getting things done on a serious level. It's great. It's painless."
TIM, BRITISH EMPIRE FUELS
Google Ads
before
Ads targeting the wrong things and the wrong people
Money wasted on poorly executed ad campaigns with little to no ROI
after
Showing up when people search for solutions to their HVAC problems
Ad spend money invested in effective, lead-generating ad campaigns
Before coming to Matty G Digital, British Empire Fuels worked with a bigger agency from out of town. The disconnect was clear. This agency didn’t understand British Empire Fuels’ target audience, didn’t care about HVAC and, frankly, didn’t want to listen or change. The result was ineffective Google Ads that targeted the wrong people with the wrong messaging.
When a local company works with a local marketing expert, great things can happen. Homeowners in the Kawarthas care about being warm in the winter and cool in the summer. So, we retargeted the British Empire Fuels ad campaign tactics using keywords and language relevant to the target audience with impressive, immediate results.
social media
before
Limited social media presence
Showing up inconsistently
Content focused on HVAC equipment instead of HVAC solutions
after
Increased engagement due to customer-focused content
Gaining brand recognition with clear, consistent messaging
British Empire Fuels had a very limited social media presence. Their content focused on HVAC equipment instead of HVAC solutions which left them with low engagement and even lower lead generation.
When the team at Matty G Digital stepped in, we immediately changed the narrative and prioritized posting about HVAC solutions over everything else. By creating customer-focused content showing the people at British Empire Fuels in homes, fixing problems and making people smile, engagement levels started to rise. With consistent posting and clear, solutions-focused messaging, British Empire Fuels has continued a slow but steady growth on their social channels.
email marketing
before
No email marketing plan
Missed sales opportunities
Failure to make the most of existing customer relationships
after
Clear email marketing plan
Consistent delivery, messaging and tactics
Maximizing results with targeted email campaigns
Immediate increase in lead generation and sales
British Empire Fuels had thousands of contacts but weren’t doing anything with them. Emails went out sporadically. There was no plan in place to keep the British Empire Fuels name and services top of mind with either existing or potential customers which meant missed sales opportunities.
Matty G Digital built an email marketing plan that prioritized consistent, monthly emails to keep contacts informed about new and existing services throughout the year. We reframed the idea of email marketing so that the British Empire Fuels team understood the power of keeping in touch with the people on their mailing list who already knew and trusted them. Then, when British Empire Fuels took a risk and began offering Duct Cleaning services, we introduced them to the idea of a targeted email campaign. The success was immediate and undeniable. The campaign created enough momentum for British Empire Fuels to turn a profit on this new service within the first year which Tim, General Manager, described as “a great success.”
How do you feel about
your marketing now?
"Successful. You knew right from the get-go I wanted to measure success. I wanted proof that what our money was being put into was working and you were able to provide that."
Tim, British Empire Fuels
Our relationship with British Empire Fuels proves that when a local business teams up with a local marketing expert, great things can happen.
YOU’RE THE BEST AT WHAT YOU DO
You deserve to work with the best in digital marketing
As a business owner, I understand the frustration of spending money on services that don't produce results. You know digital marketing is an essential part of growing your business and making more money. You're prepared to pay for results but right now you're being passed around an agency where you get zero personal service and feel like just another number.
At Matty G Digital, you'll get the results you pay for. While my team of marketing experts executes your custom plan, you'll have direct access to me, Matt, a dedicated marketing expert who believes your business can make it to the next level— and who delivers proven digital marketing activities to help you achieve your goals.
When you hand marketing over to an expert you can trust, you’ll finally be able to relax and focus on what you do best: running your business. Let Matty G Digital get you the results you need so your business can grow and make more money.
If You Are Serious About Results, Let Your Digital Marketing Be My Responsibility.
Matty G Digital is a proven local digital marketing expert who can get you the results you need to grow your business and make more money. Download your free copy of the guide How Digital Marketing Can Push Your Million-Dollar Business To The Next Level to find out why you should trust Matty G Digital with your digital marketing.
