Connect and grow your business with email marketing.
With all of the “newer” marketing channels and tactics out there, it’s a common misconception that email marketing is past its prime or even, dare I say, uncool. The truth is that email remains one of the most effective components of digital marketing strategy, generating roughly $38 for every $1 spent. Talk about ROI!
Email still dominates for a few reasons:
1. It’s versatile. Company newsletter? Sales promotion? Digital holiday card? You choose the content, the timing, and the audience.
2. It’s personal. It’s a direct channel to your contacts with a message you can tailor to each individual.
3. It’s timely. You can make an immediate connection whenever you’d like. It also keeps you top of mind with your customers and prospects as you pop into their inbox on a regular basis.
Let's navigate this complex digital world, together.
From the high-level strategy to the subject line, my email marketing experience will help you engage with your contact list and promote your business. We’ll talk through an email plan that makes sense for both your business and your audience, working out content themes, email design, and finding a cadence that encourages - and increases - engagement. I can also help you with a broader content marketing strategy that, at the very minimum, ties your marketing efforts together.
I’ve helped businesses with email marketing in Fenelon Falls, Bobcaygeon, Lindsay, Kawartha Lakes and Peterborough - from B2B and B2C small and medium businesses to hobby businesses and startups, spanning a wide range of industries.