Instagram Stories Marketing: Strategy and Management

Get found online with Instagram Story marketing.

More than 500 million people use Instagram Stories every day. Launched in 2016, Stories are images and videos that are displayed like a slideshow at the top of the Instagram app—not in the news feed. They let you share multiple moments (not just those you post on your profile) and they disappear after 24 hours.

Instagram Stories are a fun way to engage your audience, show off your company’s personality, build your brand, and increase sales. Because they’re not heavily produced, they have an authentic, personal feel. And because Instagram is such a visually-driven platform, Stories allow you to get creative, adding music, graphics, even interactive stickers that let your audience ask you a question or vote in a poll. According to Instagram, about 62% of Instagram users say they’ve become more interested in a brand or product after seeing it in their Stories, and one in five stories gets a direct message from its viewers.

With all of the additional graphic options, plus the video component, Instagram Stories can seem overwhelming. Even with the role social media plays in our daily lives, it’s not always natural for people to capture and share content multiple times throughout the day. (We can’t all be digital marketers.)

How can I help?

Let's navigate this complex digital world, together.

I know there’s just not enough time in the day to worry about coming up with content for another social media channel. That’s where I come in. I’ll design a Stories strategy that aligns with the needs and personality of your business and represents you creatively. I’ll post your Stories regularly so you don’t even have to think about it.

It’s time to start adding to your Instagram stories. Your current and prospective customers are expecting it! I can help your Lindsay, Kawartha Lakes, Peterborough, or Durham Region business get started. Call or email me today!









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