Get found online with ads.
Paid online advertising is marketing your business through paid ads that show up on search engine results pages (what people see after they tell Google what they’re looking for). You may have also heard of it referred to as pay-per-click (PPC) or search engine marketing (SEM), but I’ll spare you all the acronyms. For your ad to display, you pay for keywords that are related to your business and that people are searching for. Every time someone clicks on your keyword/ad, you’re charged through Google Ads/AdWords.
Paid online advertising also refers to ads that appear on social media platforms like Facebook, LinkedIn and Instagram, among others. They basically work the same way, and similar to the ads that show up on Google, these ads are displayed alongside content that’s relevant to your audience and what they like.
Purchasing online ads instantly puts your business in front of customers who're already interested in, or actually searching for, what you have to offer. Sounds ideal, right? You pay, your ad shows, and you get phone calls. Boom.
What they don’t tell you is that when you run out of money, your ads run out of time and are no longer displayed. And without careful planning, monitoring, and management of your paid online advertising campaigns, the money runs out fast.
Let's navigate this complex digital world, together.
Ads are tough. Let me manage them for you. From planning your keyword strategy to creating your ads to monitoring activity and budget, I’ll manage your paid online advertising so you don’t have to. Save precious time and get the most out of your investment in online ads by working with an experienced partner. I’ve helped numerous businesses throughout Lindsay, Kawartha Lakes, Bobcaygeon, Fenelon Falls and Peterborough with their paid online advertising strategies and management.
I’m well-versed in online advertising for the following platforms: