Get found on search engines like Google.
Search engines. Whether we’re shopping, checking the weather, getting directions, or solving debates between family members or coworkers, they’re part of our daily lives. (Sometimes I wonder what our grandparents would think.) In fact, they’re so widely used that almost 93% of all web traffic comes through search engines. So, how do businesses get found in these online search results? Make changes to your website that make it more credible, valuable, and easy for search engines to find, and thus display.
These changes can involve algorithms and hundreds of variables including, but not limited to, content, keywords, links, site security, mobile friendliness, and site structure. It’s impossible to tackle them all, but there are several methods that can address these variables (and appease Google), and help move your website up in search results. But starting with a well-planned search engine marketing strategy is key.
Once we have your search engine marketing strategy nailed down, I’ll implement it through several methods proven to boost web page rankings. Used in conjunction, these methods enhance your website to ultimately drive organic search results:
Blogs, e-books, web content. Create and share valuable content to attract your audience and attention from search engines.
Tweaks to your website that increase traffic from search results, help you reach a local audience, and get found on search engines like Google.
Online word of mouth. Build your website’s authority, move up in search engine rankings, and get more traffic, all via links on other websites.